Apps & software · Code. Made to order.

Custom app and software development for businesses and startups

All In Media builds custom apps and software: web apps, mobile apps, MVPs for startups, CRMs and internal systems, automations and AI chatbots. We work with businesses across Romania and abroad. We start from the real business problem, launch a first usable version, and improve it based on feedback from the people who use it.

07 — Apps & software

Plus 3D renders and walkthroughs for real-estate developers — nine films delivered for NOA Residence and L.A. Residence.

What's included

  • Web apps: platforms, customer portals, admin dashboards and online booking that work in any browser
  • Mobile apps for iPhone and Android, including installable web apps (PWAs) that skip the mandatory app store route
  • MVPs for startups: the first version of your product with the essential features, so you can test the idea with real users before investing in everything else
  • Internal software and CRMs built around your company's processes: customers, quotes, orders, tasks, stock, reports
  • Automations and integrations: we connect the app to Gmail, WhatsApp, Google Sheets, invoicing, payments or the CRM you already use
  • AI chatbots and assistants that answer customers, search your company's documents or prepare quotes
  • Platforms and portals with user accounts, roles and different access rights for customers, staff and admins
  • 3D and AR experiences in the browser, like the 3D menu opened straight from a QR code
  • Interface design built for the people who use it every day, not just for the pitch
  • Hosting, launch, maintenance and ongoing development after the first version

How we work, step by step

  1. Talk about the problem

    We find out what you want to solve, who will use the app and what you do today by hand, in Excel or on paper. Call us on +40 758 80 20 20 or message us on WhatsApp.

  2. Short specification

    We write, in plain language, what the first version does, what comes later and what the main screens look like. You approve it before we write any code.

  3. Design and prototype

    We show you the screens in a clickable prototype, so you see the real flow before development starts.

  4. Development in stages

    We build in short stages and regularly show you the working version, not just reports. We adjust as we go, based on what you see.

  5. Testing with real users

    Your people use the app on real cases. We fix what is unclear and what breaks before the wider launch.

  6. Launch and ongoing development

    We put the app live, watch how it is used, and add the next features in the order that brings the most value.

Who it's for

  • Businesses still running on Excel, WhatsApp and paper, losing time or orders because of it
  • Businesses paying for several subscriptions to tools that don't fit how they work
  • Startups and founders who need an MVP to test the idea or show it to investors
  • Restaurants, shops and service businesses that want an app for their customers
  • Companies abroad looking for a development team in Romania, with direct communication
  • Teams that want an internal tool people actually open every day

Who it's not for

  • Anyone who wants a 1:1 copy of a big app, with every feature, in the first version
  • Anyone who doesn't have time to explain how the business works and to test the intermediate versions
  • Projects with no real problem to solve, built only to "have an app too"

Real results

  • Meniu 3D (meniu3d.com): our own product — scan the QR code on the table and see the dish in 3D, at real scale, with no app to install
  • Lumea lui Liviu: our team task app, built to look like a game so people actually open it
  • TeoDreams: from a children's book a client brought us, we delivered an animated series with its own site — nine characters, 21 backgrounds, two languages
  • Internal automation systems running every day in our own company, on real data
See our clients

Frequently asked questions

How long does it take to build an app?

It depends on how many features the first version has. An MVP with the essential features is built much faster than a complete platform, which is why we recommend launching a small version first and adding the rest after feedback. You get the exact timeline after the specification.

How much does a custom app cost?

The cost depends on the number of screens and features, the integrations needed and the platforms (web, iPhone, Android). We don't quote off the cuff: after a short call and a specification you get a quote split into stages, so you know exactly what you pay for each part.

Web app or mobile app?

For most businesses, a web app that works well on mobile is enough, and it can be installed on the phone home screen. A native mobile app makes sense when you need phone features, frequent notifications or a presence in the App Store and Google Play.

What is an MVP and why start with one?

An MVP is the first version of the product, with only the features it cannot work without. You put it in front of real users, see what they actually use, and then invest only in what has proven useful.

Who owns the source code after delivery?

An app built to order is yours. We agree in the quote how the source code, hosting access and app accounts are handed over, so you don't depend on us for anything essential.

Do you work with companies outside Romania?

Yes. We work with businesses across Romania and abroad, in Romanian and English, with online meetings and test versions you can check at any time. Reach us on +40 758 80 20 20.

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